It’s as if you can’t write about IT unless you regularly declare that something is dead. These are from just the last seven days:
- Corporate Blogging Is Dead, Long Live Content Marketing!
- Nokia is dead, Long Live Finland’s Innovation
- MDM is Dead, Long Live the Cloud
- The Database Administrator is dead
- The IT Department Is Dead [link removed – page blacklisted by Google – original link: http://www.wired.com/business/2013/12/the-it-department-is-dead ]
- Hummingbird: Is SEO dead?
It’s FUD. It’s the self-appointed cool kids in school who say “Whatever I’m doing is cool, and whatever you’re doing isn’t.” It’s the shallow, simple-minded thinking that says, “I’m so good I’ve got the answer and I don’t even need to hear your question.”
Cut it out, IT writers. Try to get some imagination, and give me insights and information instead of declarations that whatever I might be doing now is so five minutes ago. If all these things were really dead, it would be obvious and you wouldn’t need to keep declaring it.